New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses.
Marketing Mistake #5: You’re focusing too much on yourself. Great businesses are obsessed with making their customer the hero. This is the biggest shift in the StoryBrand Framework, and the most important thing to get right in your marketing.
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In this article I’d like to share with you some of the key takeaways from one of my favorite marketing books, Building A StoryBrand by Donald Miller. The Power of Story in Your Private Practice Marketing. Donald Miller is a student of storytelling.
The template for writing the StoryBrand brandscript is publicly available here. Remember to write to the StoryBrand principles for each audience that you wish to target, separately. Michael Lukaszewski shares with us what he learnt at the StoryBrand Workshop with Donald Miller. This offers some great insights into how the StoryBrand works.
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